Vietnam tourism’s promotion slogan and website address will appear on electronic advertising boards in 12 matches of the Premier League from the middle of this month until the year-end.
Besides, promotion posters and video clips will be shown within one month in 60 stadiums where matches of leading football clubs such as Manchester United, Arsenal, Chelsea, Manchester City, Liverpool, Tottenham, and Everton take place.
The Ministry of Culture, Sports and Culture has spent VND3 billion on this program, in cooperation with Sports Revolution, a telecom firm from the United Kingdom, said Tran Nhat Hoang, director of Cultural, Sport and Tourism Promotion Center.
“The cost of VND3 billion is just enough for promotion in ten matches, but we are given two extra matches and advertising posters,” Hoang told the Daily on Monday.
This program, in combination with Vietnam Airlines’ promotion campaign, will have better effects as the air carrier has advertised Vietnam’s tourism in the Premier League on posters since August in preparation for the opening of the direct flight between Vietnam and the United Kingdom in December, he said.
Seeing that the United Kingdom is a potential market, Vietnam has made many tourism promotions in this country over the past two years, including advertisements on taxi-cabs and tourism magazines such as National Geographic UK.
In related news, the Guardian has announced the tourism awards 2011, in which Vietnam together with Japan, Maldives, Peru and New Zealand were voted to be the five favorite destinations of tourists.